Daily UX Writing Challenge



Few months back, I signed up for the Daily UX Writing Challenge and received emails over 15 working days about 15 different scenarios and the writing challenges. I thoroughly enjoyed taking part in this challenge and it was quite an interesting experience. Taking part in the challenge helped reinforced some UX writing concepts.


Day 1

Scenario

A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather


Challenge

Write a message from the airline app notifying them of the cancellation and what they need to do next.


Headline: 45 characters Body: 175 characters Button(s): 25 characters
day 1

Day 2

Scenario

A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.


Challenge

Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.


Headline: 40 charactersBody: 175 charactersButton(s) 25 characters
day 2

Day 3

Scenario

The user entered the wrong email address to sign into their account.


Challenge

Tell the user to enter the right email.


25 characters max
day 3

Day 4

Scenario

A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.


Challenge

Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.


Headline: 45 characters Body: 175 charactersButton(s): 25 characters

Day 5

Scenario

The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.


Challenge

Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can't recover the content?


Headline: 40 charactersBody: 140 characters Button(s): 20 characters

Day 6

Scenario

It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.


Challenge

How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.


Headline: 30 charactersBody: 45 characters
day 6

Day 7

Scenario

A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.


Challenge

How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.


Headline: 30 charactersBody: 40 characters
day 7

Day 8

Scenario

The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.


Challenge

Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?


Headline: 30 charactersBody: 45 charactersButton(s): 25 characters
day 8

Day 9

Scenario

The user is trying to rent a car using an application but the credit card on file has expired.


Challenge

Write them an error message so that they can correct the problem.

Headline: 30 charactersBody: 45 characters
day 9

Day 10

Scenario

The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.


Challenge

Ask them where they live and who they are without sounding like you're unnecessarily mining their data.


Headline: 25 charactersBody: 45 charactersButton(s): 15 characters
day 10

Day 11

Scenario

An elderly user is doing a Google search to find an easy way to buy contact lenses online.


Challenge

Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.


Title: 60 charactersMeta description: 160 characters
day 11

Day 12

Scenario

A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of the time.


Challenge

Write an error message that prompts them to fix the error without shaming them for having a fake-sounding name.


45 characters

Day 13

Scenario

A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule. He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.


Challenge

Write a push notification alerting him of this dilemma and options.


Headline: 30 characters Body: 45 charactersbutton(s): 25 characters
day 13

Day 14

Scenario

A user is shopping using a price comparison app that boasts “real-time” pricing on items. As they are checking the price of an item, something goes wrong. The problem is unknown.


Challenge

Write a message that informs the user that they cannot access the app right now. You cannot specify "why" the app doesn't work, you also want them to continue using the app.


Headline: 30 charactersBody: 120 charactersButton(s): 15 characters
day 14

Day 15

Challenge

Write a multi-screen onboarding experience for a banking app that automatically pays a user's bills every month—as long as they set it up correctly.


Headline: 45 characters Body: 100 charactersButton9s): 25 characters
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